Don’t Lean Back (dlb) launch Max II Chair and name Olympic Champion, Lizzy Yarnold, as Brand Ambassador
Don’t Lean Back (dlb) – the company behind the award-winning classroom Max
chair – has launched the new Max II chair and named Lizzy Yarnold as their
official brand ambassador.
In 2008, the dlb Max chair was rolled out in hundreds of classrooms across the
world. The chair, which makes it difficult to swing in your seat or lean back,
encourages students to sit correctly and has drawn praise from leading
It is hoped with the launch of the new Max II chair, which provides value for
money and a strong, ergonomic design, that inadequate school seating will
become a thing of the past.
Tom Wates, the founder of dlb, says: “The Max II chair is the result of many
years of hard work bringing together the very best industry experts at every
detail. The chair is robust, great value and has a stunning design, which we know
will support outstanding teaching and learning.
“As an ex-teacher, I have first-hand experience of the importance of quality
resources and I am confident that the Max II can make a profound difference in
any learning environment with its flagship, ‘Don’t Lean Back’ dimensions to deter
The Max II Chair has also been shortlisted for Best Resource or Equipment – non
ICT, and best product to promote health and fitness in a classroom at the GESS
Awards next month.
Lizzy Yarnold MBE who won gold at the Sochi 2014 Winter Olympics, by the
largest winning marging ever, says: “As an athlete, back care is absolutely
essential. Our bodies are put through immense physical strain so having a strong
and healthy spine to support movement is so important. I trained as a young
athlete so I know that good back-health starts in school.
“I think a chair which actually improves posture in the classroom can only be a
Paediatric physiotherapist, Lorna Taylor, says: “I firmly believe students need
better designed educational furniture to not only improve their health and
wellbeing but also their learning experience. Having assessed many classroom
chairs I can say without hesitation that the Max II chair is the chair I would
recommend for any classroom or lecture hall.
“Its seat shape enables students to get their knees level or lower with their hips.
It’s lightweight and easy to carry. It has holes in the back to provide ventilation
and its innovative leg design means students cannot tip over backwards.
Fundamentally it has a superb lower back support, enabling students to sit with a
more natural upright posture, rather than being able to slouch.”
Back pain in adults is well-documented – official figures from the ONS show that
musculoskeletal problems were the main cause of working days lost in 2013.
However recent research suggests that young people are also seriously affected.
In 2014 a report by Ofsted found that 11 per cent of disruption in class is from
swinging on chairs.
And a 2012 study of pupils in South Wales showed that a third of secondaryschool
children and 36 per cent of primary school children had experienced back
or neck pain in the past week.
There is no legislation in the UK that requires schools to provide proper
supportive seating for pupils. But Lorna Taylor says that along with carrying
heavy bags or rucksacks, inadequate seating, prolonged periods of sitting down,
and sitting on the floor were likely to be some of the main causes in schools of
back pain among children.
- Notes to editors:
- Statistics obtained from a 2012 questionnaire-based study undertaken with a purposive sample of 204 young people from two primary schools and one senior school in the Neath and Port Talbot area spanning pupils aged from 7 to 15 years.
- Link – Sickness absence in the labour market
- Link – Below the radar – Low-level disruption in the country’s classrooms (pdf)
- Lizzy Yarnold and Lorna Taylor are available for interview, as well as the designer and company founder, Tom Wates.
- For more information please contact: PR Manager, Hayley Porter,