“Our philosophy is to design products that add real value to learning and to create a paradigm shift in the way that educators perceive seating and the wider learning environment” Tom Wates CEO
From the very start we’ve followed our passion for redefining seating for education. In 2006 we changed the market forever with the world’s first true ‘Don’t Lean Back’ (dlb…) chair. But simply starting a revolution was not enough for us. We wanted our chairs to be distinct and a product that would sit equally as comfortably in a modern design office, a desirable home and an inspiring classroom. We are driven to create products that capture the imagination of learners so our products must be as stylish as they are functional. The Academy Chair is strong, safe, affordable and, of course, beautiful. Our products are premium, our prices offer exceptional value.